DR.WOLFF ITALIA Srl
Discover DR.WOLFF ITALIA Srl: excellence in hair care
DR.WOLFF ITALIA Srl is an Italian subsidiary of the Dr. Wolff Group, a German company founded in 1905 by chemist and pharmacist Dr. August Wolff. Specializing in research and development of hair care products, the company has introduced significant innovations in the sector, such as the first caffeine shampoo in 1930, revolutionizing the treatment against hair loss. Based in Milan, DR.WOLFF ITALIA Srl offers a range of targeted products for scalp and hair wellness.
Innovation and research at the service of your hair
The philosophy of DR.WOLFF ITALIA Srl is based on ongoing commitment to scientific research to develop effective formulations. The products are dermatologically tested and free of silicones, ensuring a gentle treatment that respects scalp health. The company collaborates with research institutes and universities to incorporate the latest scientific discoveries into its formulations, ensuring cutting-edge products for hair care.
Range of products for every need
The product line offered by DR.WOLFF ITALIA Srl includes:
- Alpecin Energizer Caffeine Shampoo: stimulates hair roots during washing, helping to prevent hair loss.
- Alpecin Fresh Revitalizing Tonic: combines menthol, zinc, and Ginkgo biloba to invigorate the scalp and improve skin metabolism.
- Plantur 39 Thin and Fragile Hair Shampoo: specifically formulated for the needs of women over 40, strengthening and nourishing fine hair.
Trust DR.WOLFF ITALIA Srl for professional hair care, choosing innovative and high-quality products.




