LUDOVICO MARTELLI Srl

Discover Ludovico Martelli Srl: the Excellence of Italian Cosmetics

Ludovico Martelli Srl is an Italian company founded in 1908 in Florence, specializing in the production and sale of products for shaving, oral hygiene, and dermocosmetics. With over a century of experience, the company has built its reputation by offering high-quality products that combine tradition and innovation.

Tradition and Innovation in Cosmetics

In 1948, Ludovico Martelli Srl launched the Proraso brand, with the Pre and After Shave Cream, which became an icon in the shaving industry. Subsequently, the company expanded its offerings by acquiring historic brands such as Marvis, known for its toothpaste with a unique flavor, and Kaloderma, specialized in skincare products. In 2018, the company acquired the liquid soap Sapone del Mugello, and in 2019, took over the Valobra toiletries soaps, keeping the Italian artisanal tradition alive.

Product Range and Competitive Advantages

Ludovico Martelli Srl offers a wide range of products, including:

• Proraso Lightening Lotion: a lightening lotion for hair, ideal for achieving lighter and brighter highlights.
• Proraso Aftershave Balm: a soothing balm that calms the skin after shaving, reducing irritation and redness.
• Marvis Mouthwashes: mouthwashes with original flavors, such as Cinnamon and Anise, ensuring fresh breath and deep cleaning.
• Marvis Toothpastes: toothpastes with innovative flavors, such as Strong Mint, Aquatic Mint, Ginger Mint, and Licorice Mint, for effective and pleasant oral hygiene.
• Schultz Revitalizing Chamomile Shampoo: a gentle shampoo that revitalizes light-colored hair, giving brightness and vitality.

These products are characterized by high-quality formulations, using selected ingredients and advanced technologies to ensure effectiveness and safety. Additionally, the company is committed to maintaining a direct relationship with customers, offering products that meet each individual's specific needs.