BEIERSDORF

Discover BEIERSDORF: excellence in skincare

BEIERSDORF is a German company founded in 1882 by Paul C. Beiersdorf, specializing in the development, production, and marketing of skincare products. With over 140 years of experience, BEIERSDORF is recognized worldwide for the innovation and reliability of its brands, including NIVEA, Eucerin, and Labello.

Innovation and dermatological research

Since its inception, BEIERSDORF has invested in dermatological research, collaborating with experts such as dermatologist Paul Gerson Unna. In 1900, the company introduced Eucerit, a beauty wax that revolutionized the formulation of stable emulsions, serving as the base for many of its subsequent products. This commitment to research has led to the development of effective and well-tolerated products for various skin types.

Product range and commitment to sustainability

BEIERSDORF offers a wide range of skincare products, including:

• NIVEA: one of the most widely used skincare lines worldwide, with a long tradition of quality and reliability.
• Eucerin: specializing in dermocosmetics, offering solutions for sensitive and specific skin issues, such as anti-aging and sun protection.
• Labello: a leader in lip care, with over 100 years of history and a range of products for soft and protected lips.

In 2022, BEIERSDORF announced its commitment to making all its products with 100% sustainable ingredients by 2025, using biodegradable polymers and FSC-certified paper packaging, emphasizing its dedication to the environment and sustainability.